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Verification Providers Missed Easy-To-Spot Bots, Says Adalytics. What Went Wrong?
Friday’s Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions. But they mainly boil down to this: How could so many different verification providers and ad tech platforms miss something so simple? AdExchanger discussed the report and its findings with more than a dozen industry sources. The majority […] The post Verification Providers Missed Easy-To-Spot Bots, Says Adalytics. What Went Wrong? appeared first on AdExchanger.
Friday’s Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions. But they mainly boil down to this: How could so many different verification providers and ad tech platforms miss something so simple? AdExchanger discussed the report and its findings with more than a dozen industry sources. The majority […]
The post Verification Providers Missed Easy-To-Spot Bots, Says Adalytics. What Went Wrong? appeared first on AdExchanger.