TV upfronts-style Spotter Showcase pitches creators as the future of entertainment

The creator platform Spotter last Friday hosted the Spotter Showcase, an upfront-style event featuring top YouTube creators. Both the event’s organizers and participants took to the stage to broadcast a clear message: that YouTube is most definitely TV.

Spotter’s creator upfront in NYC, which was hosted by YouTubers Colin and Samir and showcased talent such as Kinigra Deon, MrBeast and Jordan Matter, took place just over a month after YouTube CEO Neal Mohan published an open letter announcing that television devices had surpassed mobile devices and personal computers to become the primary device for YouTube viewing in the United States by watch time. 

“We have started to see creators prioritizing high-quality viewing experiences that shine the brightest on TV screens,” said YouTube’s TV senior director of product management Kurt Wilms. “The share of videos uploaded to YouTube in 4K is up by over 35 percent year over year, so creators are certainly adjusting their content for the big screen.”

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