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Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans
In light of BuzzFeed's plans to launch its own social media platform, the Media Briefing evaluates other media companies' past attempts to do the same.
This week’s Media Briefing looks at media companies’ previous efforts to launch (or grow) their own social media platforms, in light of BuzzFeed’s plans to tackle big tech’s algorithms by creating its own social media site. Spoiler alert: few have tried, and even fewer have succeeded.
- BuzzFeed’s latest pivot
- LA Times owner’s new right-wing venture, The Bulwark’s profitability and more.
Can BuzzFeed tackle ‘SNARF‘ with an ‘Island’?
You read that right. BuzzFeed CEO Jonah Peretti published a nearly 3,000 word memo on Tuesday blaming tech platforms for “destroying” the internet by allowing “SNARF” content — which stands for “Stakes/Novelty/Anger/Retention/Fear” — to proliferate.
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