Digiday

Brands’ interest in “Grand Theft Auto” is mounting — bu...

Although it remains unclear whether Rockstar’s stance toward brands will soften ...

Rising ad spend fuels rapid growth of Amazon’s DSPs

While advertisers increase spending in Amazon DSP, the platform still has a long...

Media Briefing: Podcasters test different types of payw...

Podcasters discuss testing out different podcast subscriptions, and how to grow ...

Publicis acquisition signals that creator M&A is not sl...

Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing c...

Publishers’ event videos gain traction on LinkedIn

LinkedIn is encouraging publishers that are part of its pre-roll video ad progra...

A principal media side-effect: avoiding the word ‘agenc...

The pursuit of principal media has ended up affecting how holding company agenci...

‘Gag orders all around’: Confessions of a comms profess...

DEI backlash puts 'gag order' on communication professional clients.

While client climate commitments waver, some media agen...

Agencies hope B Corp status is still an effective calling card, but momentum amo...

Future of TV Briefing: A Q&A with Roku’s Sarah Harms ab...

This week’s Future of TV Briefing features an interview with Roku’s vp of ad mar...

How B2B and B2C data accelerates growth for retail medi...

Nate Carter, vice president global sales, Dun & Bradstreet Ad spending in retail...

Rockstar Games talks with top metaverse creators, with ...

The video game maker has been discussing allowing creators to create custom expe...

WTF is identity resolution?

In this explainer video, executives from EDO, Future Today, ID5, LiveRamp, Ogury...

‘The D-word is the most problematic’: Why diversity cou...

As the backlash to DEI continues, marketers say it may be time for a rebrand.

Marketing Briefing: ‘High risk, high reward’ — Understa...

The desire to crack the code of successful social marketing is something that of...

How Sundial Media Group CEO Kirk McDonald is navigating...

The "diversity" of diversity, equity and inclusion is becoming a divisive word, ...

As more creators expand to episodic content, studios wa...

Thanks to a variety of revenue streams, be it a product line or brand sponsorshi...

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