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WH Smith brand to disappear from high streets after 233 years
It’s never been associated with great advertising, but somehow WH Smith is a brand that has a place in the nation’s heads, if not their hearts. Now the 233 year-old retailer has been sold to Modella Capital in a £76 million deal, and its 480 high street stores will soon be branded as TGJones. Most … The post WH Smith brand to disappear from high streets after 233 years first appeared on More About Advertising.
It’s never been associated with great advertising, but somehow WH Smith is a brand that has a place in the nation’s heads, if not their hearts. Now the 233 year-old retailer has been sold to Modella Capital in a £76 million deal, and its 480 high street stores will soon be branded as TGJones. Most …
The post WH Smith brand to disappear from high streets after 233 years first appeared on More About Advertising.
