Big beast Meta circles principal media buying
Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see it as a swizz. Essentially it means agencies buy media in bulk and flog it on to clients at a profit. Media broking in other words, traditionally frowned upon but the agencies need to make … The post Big beast Meta circles principal media buying first appeared on More About Advertising.

Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see it as a swizz. Essentially it means agencies buy media in bulk and flog it on to clients at a profit. Media broking in other words, traditionally frowned upon but the agencies need to make …
The post Big beast Meta circles principal media buying first appeared on More About Advertising.