Big beast Meta circles principal media buying

Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see it as a swizz. Essentially it means agencies buy media in bulk and flog it on to clients at a profit. Media broking in other words, traditionally frowned upon but the agencies need to make … The post Big beast Meta circles principal media buying first appeared on More About Advertising.

Mar 28, 2025 - 10:34
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Big beast Meta circles principal media buying

Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see it as a swizz. Essentially it means agencies buy media in bulk and flog it on to clients at a profit. Media broking in other words, traditionally frowned upon but the agencies need to make …

The post Big beast Meta circles principal media buying first appeared on More About Advertising.