ButcherBox, Macmillan Publishers and Hopper are among the 2025 Future Leader Awards winners

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, honor the next generation of leaders leaving their mark in their industry, with 10 years of experience or less.

The winners demonstrated an ability to innovate and execute creative strategies that push their respective companies forward. They also have strong leadership qualities that allow them to cultivate and develop their teams. While the winners possess expertise across multiple disciplines, there is a clear emphasis on mindsets that promote sustainability and social impact.

For instance, Reba Hatcher, chief commercial officer at ButcherBox, is recognized in the Modern Retail Future Leader – Established Retailer category. Since joining the company in 2017, Hatcher has risen through the ranks, bringing a unique blend of strategic insight, operational excellence and people-first leadership to every role she’s held. Now responsible for driving revenue, partnerships and retention, she plays a central role in ButcherBox’s sustained growth. Her leadership style is rooted in curiosity, accountability and customer obsession, and she’s known for diving into new challenges headfirst — mastering unfamiliar topics, mentoring her team and modeling the continuous learning mindset that defines successful direct-to-consumer businesses.

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