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Scope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMG
The Brian O'Kelley-backed startup also unveils Brand Stories and partnerships with Butler/Til, Triton Digital.
Three months since the unveiling of its agentic platform and Scope3, the latest startup from noted ad tech personality Brian O’Kelley, has unveiled a host of partnerships, including tie-ups with TikTok and Omnicom Media Group, among others.
Included in the pre-Cannes Lions raft of announcements is the debut of an agentic AI solution that enables brands to advertise where their narrative will resonate most, dubbed Brand Stories, plus tie-ups with Butler/Till and iHeart’s Triton Digital.
Scope3 CEO Brian O’Kelley claimed the parcel of partnerships is geared toward using AI to enhance sustainability and omnichannel measurement, with early testing showing brand safety results the company claims are a significant enhancement to legacy ad tech.
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