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‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention than online digital formats. The research was carried out by Lumen Research for European premium DOOH media owner Ocean Outdoor. The study confirms the impact of premium large format DOOH and, when combined with previous … The post ‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels first appeared on More About Advertising.
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention than online digital formats. The research was carried out by Lumen Research for European premium DOOH media owner Ocean Outdoor. The study confirms the impact of premium large format DOOH and, when combined with previous …
The post ‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels first appeared on More About Advertising.
