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WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars
The move leaves WPP Media without an account valued at $1.7 billion, and marks yet another blow to its client roster.
WPP hasn’t just lost its CEO Mark Read — it’s also about to lose Mars, one of its biggest media accounts.
The CPG giant is shifting its media account to Publicis, according to two sources with the shift.
That leaves WPP Media without an account valued at $1.7 billion, per agency tracker COMvergence — and marks yet another blow to its client roster, coming just months after Coca-Cola handed $800 million in North American media billings to Publicis.
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