Epic aims to boost originality in Fortnite’s creator ecosystem

Fortnite’s copycat culture might finally be on its way out.

Fortnite creators’ habit of copying other creators’ popular experiences, rather than developing original games, has long frustrated both fellow creators and brands looking to invest in the platform’s growing creator ecosystem. At last week’s Unreal Fest in Orlando, Florida, Epic Games acknowledged the issue and introduced a range of new tools and functions that creators say could finally encourage more originality. 

“There’s a cat-and-mouse game going on — basically, people being different sorts of bad actors in Fortnite, and copying or violating the rules in ways that we’re not yet good at moderating,” Epic Games CEO Tim Sweeney told Digiday. “We’re constantly evolving to improve, but there’s always a leading edge of people improving the way they abuse the system.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.