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Lloyds goes to Publicis for its “seamless end-to-end experience”
Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly recently anointed as rival Santander’s global AOR) after abandoning adam&eveDDB and putting its black horses out to well-earned pasture. New CMO Suresh Balaji says: “Our new Lloyds Premier campaign is all about bringing our experience-led … The post Lloyds goes to Publicis for its “seamless end-to-end experience” first appeared on More About Advertising.
Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly recently anointed as rival Santander’s global AOR) after abandoning adam&eveDDB and putting its black horses out to well-earned pasture. New CMO Suresh Balaji says: “Our new Lloyds Premier campaign is all about bringing our experience-led …
The post Lloyds goes to Publicis for its “seamless end-to-end experience” first appeared on More About Advertising.
