13 influencer marketing tools compared: 2025 guide

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online platforms.

Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management.

Feature sets, complexity, and pricing vary. It can be tricky to understand what’s the best option for your brand. It all depends on factors like:

• your budget,
• the extent of your influencer marketing strategy,
• and your digital marketing goals.

In this post we’ll talk only about influencer marketing tools. We divide them into categories so you can find the option that best fits your needs. If you’re looking for strategy guidance, check out our full guide to influencer marketing. We’ve also got some real-world examples of influencer marketing campaigns for inspiration

The best influencer marketing tools overall

No idea where to start? Here’s a quick overview of the best influencer marketing tools, and what makes each one a good choice.

4 influencer tools for creator discovery

1. Hootsuite

We’re the first to admit that Hootsuite is not actually a custom-built creator discovery tool. In fact, it is much more than that! Hootsuite is a complete social media management dashboard. But you can read more about that in other posts.

Hootsuite can help partnership managers on many fronts. But the most valuable function for influencer marketing is creator discovery. Hootsuite’s AI-powered social listening tool analyzes millions of conversations across social media. This helps you identify relevant content creators and top-performing posts in your niche.

Hootsuite allows you to:

• Spot trending hashtags, events, and content themes to guide content creation
• Identify top creators and social posts in your niche
• Sort using qualifiers like engagement rate, reach, or social network
• Use the AI query builder to surface more relevant data about the creators in your space
• Create and track pre-approved content for affiliates to share (through Hootsuite Amplify)
• Use the built-in Ow.ly link shortener to manage UTM parameters. This is a way to track and analyze traffic and clicks from creator and affiliate links
• Connect your Upfluence account to schedule influencer content alongside other social posts

Cost: Hootsuite plans start at $99/month.

2. Afluencer

Source: Afluencer

Afluencer functions as a matchmaker program for brands and creators. With free plan options for both brands and creators, there’s a very low barrier to entry. Brands can search for creators in the database. Or you can post a collab opportunity and wait for creators to apply (or invite them to do so). Afluencer’s creator database contains verified users with up-to-date metrics. You know you’re finding a good, data-driven fit for your target audience and demographics.

Afluencer allows you to:

• Search a database of more than 29,000 verified creators
• Post collab opportunities and send influencer invites. (The number included varies based on the plan you choose)
• Premium plans include personalized recommendations and higher visibility for your collab requests

Cost: Starting at $0/month. Premium brand pricing starts at $49/month.

3. Talkwalker by Hootsuite

Source: Talkwalker

Talkwalker combines social listening and social sentiment analysis. This helps you find influencers that are the best fit for your brand for both content and tone. You can also identify the most influential user-generated content about your brand. You can then reach out to existing fans to suggest a potential collaboration. Conversation clusters help you identify social media accounts that offer compelling social proof.

Talkwalker allows you to:

• Identify which platforms are most impactful for your brand. Then find the most influential creators on those platforms
• Find creators whose audience overlaps with yours
• See visual maps of conversation clusters that help you uncover new, relevant influencers
• Boost influencer-attributed revenue
• Get AI-condensed summaries of mentions and sentiment
• Identify valuable topics for influencer campaigns with virality maps that track audience enthusiasm

Cost: Pricing available on request

4. Platform native creator marketplaces

Source: Meta

TikTok and Instagram both offer built-in creator marketplaces. These can help you find the right influencer for your campaign. Creators here must meet follower, post, and view minimums. You can also be sure they meet each platform’s community guidelines and terms of service. Since these are native tools, follower counts and other data update in real-time. If you want to create a campaign that focuses on a single platform, these native tools can be a good place to start.

TikTok One Creator Marketplace allows you to:

• Access personalized TikTok creator suggestions
• Collaborate with influencers for content creation and distribution
• Access influence campaign reports through TikTok’s native analytics tools

Instagram’s Creator Marketplace allows you to:

• Find and vet relevant creators for your brand
• Access a list of creators that have expressed interest in working with your brand
• Communicate with creators within Instagram
• Create and manage branded content campaigns

Cost: Free

p.s. Want a simple list of the top Instagram influencers in 2025? We’ve got you! You can find our listing of Instagram’s top 20 influencers right here.

3 influencer campaign management tools

5. Brandwatch Influence

Source: Brandwatch

Brandwatch Influence is a complete influencer marketing solution. But it really shines for campaign management. It centralizes creator communication, deliverables tracking, campaign reporting, and analytics. Built-in content approvals streamline your campaign workflow.

Brandwatch Influence allows you to:

• Access an extensive database of influencers across platforms
• Filter by interests, brand affinity, previous work, and credibility
• Manage influencer partnerships, communication, and campaigns
• Report on campaign performance and deliverables
• Provide influencers with white-labelled reporting for transparency

Cost: Available on request

6. Upfluence

Source: Upfluence

Upfluence is another end-to-end influencer marketing management solution with excellent campaign measurement capabilities. Its automated workflow tool simplifies management, approval, and reporting on influencer content. There’s also detailed sales and ROI tracking. It also offers automated commission calculation and simplified creator payment and gifting.

Upfluence allows you to:

• Find creators based on audience, engagement, and relevance
• Access tools for influencer outreach, content approval, and performance tracking
• Manage all campaigns from one dashboard
• Integrate with e-commerce platforms like Shopify
• Generate and track unique promo codes for influencer and affiliate campaigns
• Connect your account to Hootsuite to simplify publishing

Cost: Available on request

7. GRIN

Source: GRIN

GRIN is another multi-functional influencer marketing tool. We’re highlighting it here for campaign management. It offers integrated contracting, content management, and rights acquisition. There’s also detailed ROI reporting and conversion tracking.

GRIN allows you to:

• Identify and contact relevant creators, including those within your existing customer base
• Create briefs, send proposals, and manage all creator campaigns from a unified dashboard
• Build a creator content library accessible to all teams
• Analyze and report on campaigns, including ROI

Cost: Available on request. There’s also a free Chrome extension for influencer analysis.

3 influencer relationship management (CRM) tools

A good influencer CRM helps you develop and maintain long-term creator relationships. This can be more effective than cycling through one-off campaigns. It also requires far less effort.

8. CreatorIQ

Source: CreatorIQ

CreatorIQ is a complete influencer marketing tool focused on content and creators. That means it includes a robust creator CRM. It’s designed to increase creator loyalty and maintain relationships for the long term. You can identify at-risk creator relationships that need some extra attention. And in-depth personalization helps you optimize all creator outreach.

CreatorIQ allows you to:

• Identify and vet relevant creators using AI recommendations
• Weed out accounts with fake followers
• Centralize your creator information to understand where all your creator relationships stand
• Manage campaign workflows, reporting, and benchmarking
• Guide new creators through your onboarding process and customize initial and campaign outreach

Cost: Available on request

9. Aspire.io

Source: Aspire.io

Aspire.io offers many functions for influencer marketing campaign management. We’ve picked it here for its focus on relationship management. You can track all influencer communication and campaigns in one place. Group them by type or project. Or create your own custom tags for more personalized relationship management.

Aspire.io allows you to:

• Manage all influencer contacts in one place
• Integrate communications through Outlook and Gmail
• Integrate influencer gifting through Spotify
• Find new creator partners and manage their contracts and deliverables
• Track and report on conversions and ROI
• Automate repetitive tasks like sending contracts

Cost: Available on request

10. BuzzStream

Source: BuzzStream

BuzzStream is an outreach-oriented CRM. It’s designed for anyone aiming to get more inbound links and content coverage. If your company has a PR team, this tool might also benefit them. On the influencer collaborations side, it’s effective for managing your influencer roster. It tracks contact history, notes, metrics, and recent posts.

BuzzStream allows you to:

• Build influencer profiles for all current and target creators
• Sort and filter contacts to find the right match for each of your campaign goals
• Access creator outreach email templates
• Track outreach open rates, click rates, and response rates
• Personalize your outreach messages based on the extensive details stored in the CRM
• Automate outreach follow-ups

Cost: Starting at $24/month

3 affiliate marketing tools

New to creator marketing? Don’t have the budget for a custom creator partnership? Affiliate marketing is a simple way to reward creators with commissions on sales. Here are some tools for running an affiliate marketing program.

11. Impact.com

Source: Impact.com

Impact.com is allows brands to manage influencers and affiliates in one place. If you’re using both types of partnership this may be the tool for you. It’s also a good choice if you want flexibility in your compensation structure.

Impact.com allows you to:

• Identify and onboard potential influencers and affiliates
• View creator metrics, including audience demographics
• Manage creator and affiliate campaigns
• Track performance across devices
• Identify fraudulent clicks, cookies, and app installs
• Create a branded partner interface

 Cost: Available on request

12. Everflow

Source: Everflow

This is another platform for tracking both affiliate marketing and creator relationships. You can choose custom payment models to reward social performance as well as conversions.

Everflow allows you to:

• Track and manage all referral relationships from all channels
• Identify and connect with new affiliates and creators
• Analyze performance on an individual level to provide one-on-one feedback
• Track recurring revenue as well as CPA/CPC/CPM

Cost: Available on request

13. Tracknow

Source: TrackNow

This affiliate software tracks all affiliate performance in one dashboard. It automates coupon code tracking. And you can provide affiliates unlimited creative options to share on their channels. It also integrates with all major e-commerce platforms and includes automated fraud detection.

TrackNow allows you to:

• Structure commissions based on conversions, post performance, or a mixture of both
• Trach reach, engagement, clicks, and conversions
• Create a custom-branded affiliate interface

Cost: Starting at $116/month

Make influencer marketing easier with Hootsuite. Schedule posts, research and engage with influencers in your industry, and measure the success of your campaigns. Try it free today.

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