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MAA Ad of the Week: Currys’ C4 diversity winner from AMV BBDO
The UK’s Channel 4 helpfully dishes out £1m of airtime to its Diversity in Advertising award winner and this year it’s ‘Sigh of Relief’ for Currys from AMV BBDO. Focussing on the in-store experience of three customers with accessibility needs shopping for tech appliances, part of Currys long-running ‘Beyond Techspectations’ campaign. Currys head of brand … The post MAA Ad of the Week: Currys’ C4 diversity winner from AMV BBDO first appeared on More About Advertising.
The UK’s Channel 4 helpfully dishes out £1m of airtime to its Diversity in Advertising award winner and this year it’s ‘Sigh of Relief’ for Currys from AMV BBDO. Focussing on the in-store experience of three customers with accessibility needs shopping for tech appliances, part of Currys long-running ‘Beyond Techspectations’ campaign. Currys head of brand …
The post MAA Ad of the Week: Currys’ C4 diversity winner from AMV BBDO first appeared on More About Advertising.
