TikTok Promotion: Boost your visibility in 2025

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? Read more... The post TikTok Promotion: Boost your visibility in 2025 appeared first on Sprout Social.

May 31, 2025 - 00:50

TikTok Promotion: Boost your visibility in 2025

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer.

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy.

What is TikTok promotion?

First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads. Users can leverage the feature to get more views on TikTok, website visits, followers, messages or profile views.

@claireliz_
part 2 of trying out tiktoks promote feature! so far it has increased my leads and i will post an update next week. learn more about promote in my