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Müller superfans inspire VCCP’s new ‘luxury’ campaign
Müller Bliss sends up the tropes of luxury advertising for a new campaign in which online reviews from superfans provide the soundtrack to reverential close-up shots of yoghurt and toppings. VCCP has gone for a simple and inexpensive route to tempt the brand back on to TV for the first time in a decade, deftly … The post Müller superfans inspire VCCP’s new ‘luxury’ campaign first appeared on More About Advertising.
Müller Bliss sends up the tropes of luxury advertising for a new campaign in which online reviews from superfans provide the soundtrack to reverential close-up shots of yoghurt and toppings. VCCP has gone for a simple and inexpensive route to tempt the brand back on to TV for the first time in a decade, deftly …
The post Müller superfans inspire VCCP’s new ‘luxury’ campaign first appeared on More About Advertising.
