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Why Gen Z doesn’t fall for traditional PR tactics—and what brands must do instead
Gen Z just doesn’t buy into the usual PR fluff. You can throw polished press releases, staged brand apologies, or a perfectly scripted ad their way, and it’ll probably get laughed at, ignored, or worse, roasted on TikTok. This generation grew up with the internet at their fingertips and a built-in radar for anything that […] The post Why Gen Z doesn’t fall for traditional PR tactics—and what brands must do instead first appeared on Agility PR Solutions.
Gen Z just doesn’t buy into the usual PR fluff. You can throw polished press releases, staged brand apologies, or a perfectly scripted ad their way, and it’ll probably get laughed at, ignored, or worse, roasted on TikTok. This generation grew up with the internet at their fingertips and a built-in radar for anything that […]
The post Why Gen Z doesn’t fall for traditional PR tactics—and what brands must do instead first appeared on Agility PR Solutions.
