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Heineken banishes superfan for Champions League final
If ever a brand made the most of a sponsorship, it’s Heineken. The beer brand pays around $65m a year to attach its name to the Champions League, and agency Le Pub has been right behind it all the way to the Munich final this weekend. “Fancom” is big business (and cheaper than bringing in … The post Heineken banishes superfan for Champions League final first appeared on More About Advertising.
If ever a brand made the most of a sponsorship, it’s Heineken. The beer brand pays around $65m a year to attach its name to the Champions League, and agency Le Pub has been right behind it all the way to the Munich final this weekend. “Fancom” is big business (and cheaper than bringing in …
The post Heineken banishes superfan for Champions League final first appeared on More About Advertising.
