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Maybe Nielsen Is The Alternative Currency
The alternative currency bucket could use a rebrand. Why should an entire category define itself in direct reference to the company (Nielsen, of course) it’s trying to unseat? That referential and somewhat deferential phraseology – “alternative currency” – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts, he says on this week’s episode of AdExchanger Talks. The […] The post Maybe Nielsen Is The Alternative Currency appeared first on AdExchanger.
The alternative currency bucket could use a rebrand. Why should an entire category define itself in direct reference to the company (Nielsen, of course) it’s trying to unseat? That referential and somewhat deferential phraseology – “alternative currency” – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts, he says on this week’s episode of AdExchanger Talks. The […]
The post Maybe Nielsen Is The Alternative Currency appeared first on AdExchanger.
