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Context(ual) Switching, With Viant CEO Tim Vanderhook
When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused. During the Q&A portion, the investors had questions, including, What the heck is it? But it makes sense that they were unfamiliar with the company, says Tim Vanderhook, CEO and co-founder of Viant, on this week’s episode […] The post Context(ual) Switching, With Viant CEO Tim Vanderhook appeared first on AdExchanger.
When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused. During the Q&A portion, the investors had questions, including, What the heck is it? But it makes sense that they were unfamiliar with the company, says Tim Vanderhook, CEO and co-founder of Viant, on this week’s episode […]
The post Context(ual) Switching, With Viant CEO Tim Vanderhook appeared first on AdExchanger.
