20+ Top Social Media Sites and Platforms to Grow Your Brand in 2025

Find out the most popular social media sites today. Some will be familiar, others may not. Discover some that might be great for your brand but that you have yet to explore.

May 21, 2025 - 13:18

Whether you're building your personal brand or running social media marketing for a business, choosing the right social media platforms matters. It’s not just about being where everyone is — it’s about being where your audience already shows up.

That’s why we put together this guide: a look at the top social media platforms in 2025, ranked by monthly active users and updated with insights on what each platform is best for.

From familiar giants like Facebook and Instagram to rising players like Threads and Bluesky, this list will help you make smarter decisions about where to show up and what kind of content to create.

And remember: you don’t need to be on every social media site to grow a strong social media presence. A focused strategy that aligns with your target audience, content strengths, and available time will always beat being spread too thin.

But first, an overview of the most popular social media platforms

Platform	Monthly Active Users (MAU)	Top Content Formats	Best For
Facebook	3.07B	Text, Images, Video, Reels, Stories, Groups	General brand presence
YouTube	2.53B	Long-form video, Shorts, Live	Video content & SEO
WhatsApp	2B	Messaging, Voice notes, Product catalogues	Customer support & updates
Instagram	2B	Reels, Stories, Posts, Lives	Visual storytelling
TikTok	1.59B	Short-form video, Duets, Lives	Short-form video & trends
WeChat	1.38B	Messaging, Mini apps, Payment	Chinese market reach
Telegram	950M	Channels, Chats, Bots	Broadcast and private messaging
Snapchat	850M	Snaps, Stories, AR filters, Spotlight	Direct engagement with Gen Z
Douyin	766M	Short videos, Livestream, In-app shopping	Short-form video + E-commerce
Kuaishou	700M	Short/long video, Livestream	Live commerce & rural China
Reddit	632M	Text, Links, Comments	Community insights & trends
Weibo	598M	Images, Hashtags, Stories	Trend-driven content in China
Pinterest	570M	Pins, Boards, Idea Pins	Product discovery & planning
QQ	554M	Chat, Games, Avatars	File sharing, messaging
LinkedIn	350-400M	Articles, Carousels, Video, Posts	B2B marketing & personal brand
Threads	350M	Text, Carousels, Links, Images	Conversational, casual posting
X (Twitter)	335.7M	Text, Images, Video	Real-time updates & engagement
Quora	300M	Q&A, Text, Links	Educational content & SEO
RedNote (Xiaohongshu)	300M+	Photos, Mini vlogs, Captions	Reviews & lifestyle content
Twitch	240M	Live video, Chat, Replays	Livestream entertainment
Discord	150M	Text, Voice, Video, Channels	Private communities
Tumblr	135M	Text, GIFs, Images, Audio	Creative self-expression
Bluesky	30M (total users)	Text posts, Replies, Reposts	Decentralized social networking
Mastodon	8.1M (total users)	Text, Media, Audio	Federated communities