Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]
Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact
![Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]](https://moz.com/images/blog/banners/Mozcon2025-Speaker-Blog-Header-1180x400_Luke-Carthy-London.png?auto=compress,format&fit=crop&dm=1747731954&s=0a7dbe2a99e197778e464aff2b463e05#)
Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact