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New Australian free-to-air TV rules could allow alcohol ads from 10am, even on weekends and school holidays
Media authority mulls revised code of practice proposed by Free TV Australia which expands daytime hours when M programming is permittedSign up for Guardian Australia’s free weekly media newsletter hereFree-to-air broadcasters want classification rules changed to allow an additional 800 hours of alcohol ads every year despite one in three children already being exposed to liquor commercials on television.Despite laws banning alcohol marketing during children’s viewing hours, broadcasters have a “sports loophole” in their code of practice which permits the airing of alcohol ads during televised sporting events.Sign up to get Guardian Australia’s weekly media diary as a free newsletter Continue reading...
Media authority mulls revised code of practice proposed by Free TV Australia which expands daytime hours when M programming is permitted
Free-to-air broadcasters want classification rules changed to allow an additional 800 hours of alcohol ads every year despite one in three children already being exposed to liquor commercials on television.
Despite laws banning alcohol marketing during children’s viewing hours, broadcasters have a “sports loophole” in their code of practice which permits the airing of alcohol ads during televised sporting events.
Sign up to get Guardian Australia’s weekly media diary as a free newsletter Continue reading...
