How to Get More Followers on Facebook for Free in 2025: 10 Tried-and-True Tactics

You don’t need a big budget to build a big audience. Use these smart strategies to get more followers on Facebook, starting today.

May 19, 2025 - 11:48

How to Get More Followers on Facebook for Free in 2025: 10 Tried-and-True Tactics

As a millennial, I’m not ashamed to be a Facebook fan, and it turns out that I’m not alone.

About 69% of my generational cohort is still active on the platform. Although only 37% of Gen Z are active users, Facebook still boasts a solid presence among older generations, with 6.6% of users aged 65 and up. In total, approximately 3.07 billion people log on to the little blue app every month.

Facebook’s size alone makes it hard to ignore. But it’s not just about numbers. With its mix of generations, built-in community features, and powerful tools for targeting and content, Facebook is still a key player for brands and creators.

Thanks to new updates in AI, video, and even e-commerce, it keeps evolving with the times, which means there are still plenty of opportunities if you know how to tap into them.

All this considered, it’s no surprise that creators and marketers want to know: How do I get more followers on Facebook?

The good news: You don’t need viral hacks or a massive ad budget to grow your Facebook following — just consistent, strategic habits and the right tools.

That’s exactly what we’ll work through in this guide: 10 practical tips for creators and marketers on how to grow Facebook followers (without ads) in 2025.

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