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From media kits to link trees: Modernizing PR collateral
The PR industry has changed in many ways over the years. Many of the old PR strategies no longer work, as technology has changed how people communicate. One of the most significant of these changes is in the nature of modern PR collateral. Not so long ago, press kits used to be folders stuffed with […] The post From media kits to link trees: Modernizing PR collateral first appeared on Agility PR Solutions.
The PR industry has changed in many ways over the years. Many of the old PR strategies no longer work, as technology has changed how people communicate. One of the most significant of these changes is in the nature of modern PR collateral. Not so long ago, press kits used to be folders stuffed with […]
The post From media kits to link trees: Modernizing PR collateral first appeared on Agility PR Solutions.
