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James & James Is Using MMM To Keep Its AI-Based Ad Buying ‘Honest’
When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, she came with a mandate to question everything and bring greater rigor to the marketing budget. Although it appeared that the brand was hitting its aggressive revenue targets while primarily spending on search and […] The post James & James Is Using MMM To Keep Its AI-Based Ad Buying ‘Honest’ appeared first on AdExchanger.
When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, she came with a mandate to question everything and bring greater rigor to the marketing budget. Although it appeared that the brand was hitting its aggressive revenue targets while primarily spending on search and […]
The post James & James Is Using MMM To Keep Its AI-Based Ad Buying ‘Honest’ appeared first on AdExchanger.
