Public Relations

The AI-SEO Connection: Tips to Boost Your Online Presence

Paul Gomes delves into how AI is revolutionizing SEO and how communicators can u...

How I Landed an Interview With Forbes in Five Hours

The news cycle moves quickly so how can you insert your company into a relevant ...

10 Reasons to Ditch the RFP Process In Your Agency Search

Gini Dietrich details why the RFP process is detrimental to both brands and agen...

5 PR Lessons From Wicked and Its Most Iconic Characters

Kim Markus shares five 5 PR lessons from Wicked - Elphaba, Glinda, and the rest ...

Building a Strategic Communications Measurement Framework

CEOs love metrics that move the needle. Gini Dietrich shows you how to report PR...

Taking Measurement a Step Further In 2025

According to the State of PR Measurement from Muck Rack, 86% of PR practitioners...

7 Steps to Overcome Negative Online Press

Jennifer Norene outlines seven steps for brands to overcome bad press, get negat...

Your Earned Media Strategy Needs a Complete Overhaul

Stop chasing traditional media hits and start building real influence. Gini Diet...

Evolving the PESO Model© With Academia and Research

The PESO Model Certification collaborates with USC Annenberg School for Communic...

The Three Steps to Creating Your Own Successful Podcast

There are three steps—prep, production, and promotion—to creating your own succe...

How Growth Hacks Drive Quick Wins and Brand Visibility

Want to show quick results in a new PR role? Gini Dietrich has 10 growth hacks y...

Lessons In Crisis Communications from CPK

California Pizza Kitchen’s response to a recent delivery mistake offers several ...

How to Turn Data Into Engaging PR Stories

We live in a data-driven world that helps businesses make better decisions, but ...

The Importance of Teaching (and Learning) Negotiation S...

Have you ever noticed how many women struggle with the “What is your rate?” ques...

The Communicator’s Guide to the 2025 Earned Media Mosaic

NEW RESEARCH: How will earned media strategies evolve in 2025's hyper-fragmented...

Standing Out by Finding Your PR Niche

Specialization sets you apart, builds credibility, and attracts clients seeking ...

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