Public Relations

The Future of Search: A Content Knowledge Graph and AI

Keywords are out, content knowledge graphs are in. Find out why in Gini Dietrich...

Quickly Turn Your Media Pitch Into a Podcast Success

How can you turn an effective media pitch into one that grabs a podcast host's a...

A Game-Changing Approach to SME-Driven Content Creation

Want to scale your expert-driven content? Gini Dietrich has a tool recommendatio...

How to Use NotebookLM In Your Communications Planning

Gini Dietrich shows how NotebookLM creates AI-generated podcast-style discussion...

How AI In PR Is Revolutionizing How You Work

What would you do with two extra days a week? That's the potential time-saving o...

The Business of Social Mission

Meg Crumbine says a big brand cannot do business without a social mission. She s...

How Comms Pros Can Counter Misinformation

Misinformation spreads at lightning speed, but with preparation and the right to...

The No BS Podcasting Guide for You and Your Clients

There is a lot of advice online about podcasting, but Danny Brown cautions many ...

When Facts Don’t Matter: A 2025 Guide to Truth-Based Co...

Today in 'Things That Keep Communication Pros Awake at Night': misinformation, d...

Mastering the Integration Magic of the PESO Model©

Ready to transform your marketing approach? Gini Dietrich describes how true PES...

10 New Year’s Resolutions for Public Relations Professi...

As the new year begins, it’s the perfect time to reflect on ways to grow persona...

Public Relations Trends to Monitor, Standards to Uphold...

As Bob Dylan sang, “The times, they are a-changin’.” Public relations profession...

7 Top Writing Tips for 2025

Friends! I started the New Year with a vision board workshop. (There’s something...

Setting the Record Straight About the Ethical Practice ...

There was a time when someone asked what I did for a living, and I would give th...

Honoring Dr. King’s Legacy: Lessons in Communication fo...

Dr. Martin Luther King Jr. wasn’t just a civil rights icon; he was also one of t...

Navigating TikTok’s Still-Uncertain Future for Brands a...

It has been a whirlwind few weeks for TikTok and its nearly 170 million users in...

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