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Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition
Execs in a closed-door town hall session during the Digiday Publishing Summit were quick to share their frustration with declining traffic — but there were some glimmers of positive signs too.
This week’s Media Briefing recaps what publishers had to say about referral traffic (which, spoiler alert, is as volatile as ever) during the Digiday Publishing Summit’s closed-door town hall sessions.
- Overheard at DPS
- Google tests removing news, TechCrunch and TheSkimm get sold, and more
Overheard at DPS, referral traffic edition
The volatility of referral traffic is nothing new for publishers. Media executives had a lot to say about their frustration with declining traffic in a closed-door town hall session during the Digiday Publishing Summit in Vail, Colorado, this week — lamenting about everything from trying to make sense of Google’s Search and Discover platforms to the expansion of the tech giant’s AI Overviews feature.
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