One year into the BBC’s website revamp, traffic is booming

It’s been just over a year since the BBC relaunched its website and app in March 2024 — and the company has been rewarded for its efforts with a significant traffic boost.

The website update was part of the BBC’s ongoing efforts to become more accessible to a global audience, rather than its home market of the United Kingdom. It appears to have paid off, according to numbers shared by BBC Studios general manager and executive director of editorial content Ben Goldberger, who discussed the website relaunch during a talk at this week’s Digiday Publishing Summit in Vail, Colorado.

The BBC’s website traffic in February 2025 increased by nearly 25 percent year-over-year, according to Goldberger, who said that the company has experienced double-digit year-over-year growth for the past seven months. In February, BBC.com saw its highest number of habitual visitors from North America for the past 18 months.

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