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VCCP US wins biggest account – creative for $450m Spectrum
British agencies have traditionally found it hard to make headway in the US, spells of relatively strong performance undermined by big losses and key personnel departures. Currently Mother is giving it a good shot, despite losing massive retailer Target a couple of years ago and BBH US seems to be thriving under Publicis ownership. Adam&eveDDB … The post VCCP US wins biggest account – creative for $450m Spectrum first appeared on More About Advertising.
British agencies have traditionally found it hard to make headway in the US, spells of relatively strong performance undermined by big losses and key personnel departures. Currently Mother is giving it a good shot, despite losing massive retailer Target a couple of years ago and BBH US seems to be thriving under Publicis ownership. Adam&eveDDB …
The post VCCP US wins biggest account – creative for $450m Spectrum first appeared on More About Advertising.
