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New IPA president Karen Martin delivers rousing call to creative action
Karen Martin of BBH is the new president of the UK’s IPA, the agency trade body comprising creative and media agencies. And she’s started with a bang, parading around Soho in a nod to a famous BBH Johnnie Walker ad, making the point that, if the industry really does have creativity at its core (as … The post New IPA president Karen Martin delivers rousing call to creative action first appeared on More About Advertising.
Karen Martin of BBH is the new president of the UK’s IPA, the agency trade body comprising creative and media agencies. And she’s started with a bang, parading around Soho in a nod to a famous BBH Johnnie Walker ad, making the point that, if the industry really does have creativity at its core (as …
The post New IPA president Karen Martin delivers rousing call to creative action first appeared on More About Advertising.
