While client climate commitments waver, some media agencies are doubling down

When ad agencies first began signing up to the B Corp movement, execs hoped the climate-friendly status would appeal to new clients and draw industry recruits (as well as further environmental causes).

Agency leaders still cling to that hope, but they do so in a changed political environment.

Last week, Stagwell media agency Assembly certified its European and Asia-Pacific businesses as B Corps. Its U.S., African and Indian businesses are also going through the certification process. At the same time, global full-service agency Dept re-certified its B Corp status — expanding its climate and social commitments beyond its European base and across its global network.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.