Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Despite all the fragmentation in the space, despite the political uncertainty, despite the inconsistent and ever-changing algorithms, social media remains an irreplaceable piece of brands’ and retailers’ marketing strategies. And within those strategies, Meta’s Facebook and Instagram platforms remain the examples of social marketing success.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.