Sources: T-Mobile has held talks to buy location-based ad startup Blis

According to three separate sources familiar with the developments, Blis has been exploring its exit options in recent weeks, conducting discussions with both private equity and strategic suitors.

However, according to separate sources, the U.K. outfit is now understood to be on the brink of announcing a deal with T-Mobile, one of the few telco groups still interested in exploring ad-funded operations.

According to sources, confirmation of these talks is expected the same week as the telecoms sector’s global trade body, the GSMA, hosts its largest conference, Mobile World Congress, in Barcelona.

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