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Curation Isn’t Harming Publishers, But Their Lack Of Collective Action Is
Curation is amazing – for SSPs. It shifts power from buyers to sellers. Rather than DSPs and DMPs defining value through audience targeting – turning the open internet into a commodity – curation lets SSPs control media spend. Their closer, higher-fidelity view of publishers helps ensure ads align with quality content and relevant audiences. So, […] The post Curation Isn’t Harming Publishers, But Their Lack Of Collective Action Is appeared first on AdExchanger.
Curation is amazing – for SSPs. It shifts power from buyers to sellers. Rather than DSPs and DMPs defining value through audience targeting – turning the open internet into a commodity – curation lets SSPs control media spend. Their closer, higher-fidelity view of publishers helps ensure ads align with quality content and relevant audiences. So, […]
The post Curation Isn’t Harming Publishers, But Their Lack Of Collective Action Is appeared first on AdExchanger.
