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Citröen is going on a bear hunt in BETC’s new campaign
Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the tired old tropes of mountain roads and night time cityscapes. But Citröen and BETC have hit a good vein of more cinematic ads that don’t try to say too much. This one for the C3 … The post Citröen is going on a bear hunt in BETC’s new campaign first appeared on More About Advertising.
Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the tired old tropes of mountain roads and night time cityscapes. But Citröen and BETC have hit a good vein of more cinematic ads that don’t try to say too much. This one for the C3 …
The post Citröen is going on a bear hunt in BETC’s new campaign first appeared on More About Advertising.
