How IBM transformed its brand through strategic content marketing

IBM, one of the oldest tech giants in the world, is a prime example of how B2B tech companies can effectively use B2B technology marketing and content marketing to stay relevant in an ever-evolving industry. This op-ed will explore IBM’s transition from traditional IT infrastructure to modern solutions like cloud computing, AI, and quantum computing, […] The post How IBM transformed its brand through strategic content marketing first appeared on Agility PR Solutions.

Feb 24, 2025 - 07:10
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How IBM transformed its brand through strategic content marketing

IBM, one of the oldest tech giants in the world, is a prime example of how B2B tech companies can effectively use B2B technology marketing and content marketing to stay relevant in an ever-evolving industry. This op-ed will explore IBM’s transition from traditional IT infrastructure to modern solutions like cloud computing, AI, and quantum computing, […]

The post How IBM transformed its brand through strategic content marketing first appeared on Agility PR Solutions.