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Generating Demand Gen Demand; Last-Click Attribution On Trial
The Next Gen Google has struggled to grow Demand Gen, which is like Performance Max but for online video and social media-type feed placements. Demand Gen’s existence represents a failure of sorts. It launched in 2023 as an upper-funnel branding vehicle for PMax. A demand generator, if you will. Except, like, shouldn’t PMax be doing […] The post Generating Demand Gen Demand; Last-Click Attribution On Trial appeared first on AdExchanger.
The Next Gen Google has struggled to grow Demand Gen, which is like Performance Max but for online video and social media-type feed placements. Demand Gen’s existence represents a failure of sorts. It launched in 2023 as an upper-funnel branding vehicle for PMax. A demand generator, if you will. Except, like, shouldn’t PMax be doing […]
The post Generating Demand Gen Demand; Last-Click Attribution On Trial appeared first on AdExchanger.
