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The rise of interactive ads: Why Gen Z prefers them, top platforms, and how to create them
Interactive ads have become a game-changer in digital marketing, offering dynamic ways to connect with Generation Z—a cohort renowned for its tech-savviness and short attention span. With an average attention span of just 8 seconds (according to a Microsoft study), marketers face the challenge of capturing and retaining Gen Z’s interest. Thankfully, interactive ads provide […] The post The rise of interactive ads: Why Gen Z prefers them, top platforms, and how to create them first appeared on Agility PR Solutions.
Interactive ads have become a game-changer in digital marketing, offering dynamic ways to connect with Generation Z—a cohort renowned for its tech-savviness and short attention span. With an average attention span of just 8 seconds (according to a Microsoft study), marketers face the challenge of capturing and retaining Gen Z’s interest. Thankfully, interactive ads provide […]
The post The rise of interactive ads: Why Gen Z prefers them, top platforms, and how to create them first appeared on Agility PR Solutions.
