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Data Sharing Across In-House And Agency Teams Is Hard. Basis Wants To Make It Easier
These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners, […] The post Data Sharing Across In-House And Agency Teams Is Hard. Basis Wants To Make It Easier appeared first on AdExchanger.
These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners, […]
The post Data Sharing Across In-House And Agency Teams Is Hard. Basis Wants To Make It Easier appeared first on AdExchanger.
