AdExchanger

Programmatic Leaders Who Testified In The DOJ’s Google ...

Search back and remember. I know it feels like a million years, but it’s actuall...

LinkedIn Courts Influencers With Video Ad Bucks; Google...

Lights, Camera, LinkedIn LinkedIn is loving video. To keep up with the growing p...

Roku Acquires Subscription Streamer Frndly TV And Touts...

Roku is feeling confident enough to enter acquisition mode, despite the looming ...

Reddit Had Good Karma In Q1, With Ad Revenue Up 61%

Happy first IPO-aversary, Reddit. (And happy 20th birthday.) The market got you ...

Nielsen Announces New Report Breaking Out Ad-Supported ...

Ad-supported television made up 72% of all TV viewing in the first quarter of 20...

The Tariffs And The TV Upfronts

Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decl...

Publishers: Don’t Fear Curation Fees, They’re Just The ...

Publishers worry that as curation moves to the sell side, SSPs are taking an eve...

PayPal Says Its Data Isn’t For Sale; What Does Google’s...

It Pays To Advertise PayPal is filling in what its advertising business will loo...

Meta Previews New Optimization Tools As It Hypes AI-Dri...

Meta teased new ad optimization offerings as it touted solid Q1 results on Wedne...

Advertisers Finally Win Key Transparency Concessions Fr...

Almost five years have passed since Google quietly introduced a beta product cal...

Seeing Through The Smoke And Mirrors: Transparency In T...

Transparency has become the currency of credibility in advertising. As clients d...

Making ‘Agentic’ Happen At Possible; Not Everything Nee...

Agents Of Chaos AI buzzwords are moving at the pace of, well, AI.  The term “AI”...

The Possible Show: Can It Possibly Be A Tentpole Already?

The dramatic art-filled lobby of the Miami’s Hotel Fontainebleau was overtaken b...

FreeWheel is Streamlining Its Streaming Hub With New To...

FreeWheel thinks the best way to simplify streaming video is by fostering more d...

The Outcomes Era Is Dead. Long Live The Quality Era

The digital ad industry is obsessed with outcomes – to its detriment. That’s the...

AI Is Everywhere, But Where Is It Really Adding Value?

Angelina Eng will be speaking at Programmatic IO in Las Vegas from May 19-21. Cl...

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