Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts
GroupM No More What’s in a name? WPP will shortly retire the GroupM brand, Adweek reports, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and Omnicom, which houses their respective ad-buying agencies under the monikers Publicis Media and Omnicom Media Group. WPP started out as Wire and Plastic Products plc, a […] The post Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts appeared first on AdExchanger.

GroupM No More What’s in a name? WPP will shortly retire the GroupM brand, Adweek reports, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and Omnicom, which houses their respective ad-buying agencies under the monikers Publicis Media and Omnicom Media Group. WPP started out as Wire and Plastic Products plc, a […]
The post Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts appeared first on AdExchanger.