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The Positives And Negatives Of A Potential Google Ad Tech Breakup
The ruling is official: Google’s ad tech business is a monopoly. So what happens now? There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP and ad server markets, and Google’s bundling of its SSP and ad […] The post The Positives And Negatives Of A Potential Google Ad Tech Breakup appeared first on AdExchanger.
The ruling is official: Google’s ad tech business is a monopoly. So what happens now? There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP and ad server markets, and Google’s bundling of its SSP and ad […]
The post The Positives And Negatives Of A Potential Google Ad Tech Breakup appeared first on AdExchanger.