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Who’s Driving Your Identity Strategy?
Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate. As privacy regulations shift and consumer expectations rise, brands are working to acquire more first-party data assets to enable direct relationships and build more personalized experiences […] The post Who’s Driving Your Identity Strategy? appeared first on AdExchanger.
Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate. As privacy regulations shift and consumer expectations rise, brands are working to acquire more first-party data assets to enable direct relationships and build more personalized experiences […]
The post Who’s Driving Your Identity Strategy? appeared first on AdExchanger.