Facebook Ad Specs + Image Sizes — Fully Updated for 2025

Want to give your Facebook content a boost? Here are all the Meta ad specs and image sizes you need to create Facebook ads that get the job done.

May 18, 2025 - 11:28

Facebook Ad Specs + Image Sizes — Fully Updated for 2025

You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.

But with so many options, it’s important to keep up with the latest Facebook ad specs. Facebook offers a world of creative opportunities, and getting the specs right is your first step to making the most of them. If you’ve ever found yourself Googling “Facebook ad sizes” or “Meta ad specs” five minutes before launching a campaign, we’ve got you covered.

In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.

Quick Tip: Add this article as a bookmark so that you never have to go spec-hunting again.