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Labor far outspends Coalition and Clive Palmer on Google and Meta ads amid calls for change to blackout laws
Analysis of online ad data shows parties and affiliated groups spent more than $39m for political ads across Facebook, YouTube and Google search since 28 MarchPolls tracker; Election guide; Interactive seat explorerParty policies; Micro parties explained; Full election coverageListen to the latest episode of our new narrative podcast series: GinaGet our afternoon election email, free app or daily news podcastLabor splurged more than $11m across Google and Meta platforms to win votes, far surpassing its opponents – including billionaire Clive Palmer – and outstripping political foes in key seats in the lead-up to polling day.New data showed the major parties have poured cash into boosting targeted messages to social media users in tightly contested electorates, including marginal seats in Bennelong, Brisbane, Boothby, Blair and Bullwinkel.Sign up for the Afternoon Update: Election 2025 email newsletter Continue reading...
Analysis of online ad data shows parties and affiliated groups spent more than $39m for political ads across Facebook, YouTube and Google search since 28 March
- Polls tracker; Election guide; Interactive seat explorer
- Party policies; Micro parties explained; Full election coverage
- Listen to the latest episode of our new narrative podcast series: Gina
- Get our afternoon election email, free app or daily news podcast
Labor splurged more than $11m across Google and Meta platforms to win votes, far surpassing its opponents – including billionaire Clive Palmer – and outstripping political foes in key seats in the lead-up to polling day.
New data showed the major parties have poured cash into boosting targeted messages to social media users in tightly contested electorates, including marginal seats in Bennelong, Brisbane, Boothby, Blair and Bullwinkel.
Sign up for the Afternoon Update: Election 2025 email newsletter Continue reading...
