Why one exec thinks 2025 could be Pinterest’s most pivotal year yet

Pinterest is gearing up for a big 2025, doubling down on visual search, expanding its global footprint and rolling out more performance-driven tools to woo long-tail advertisers.

Visual search has always been core to Pinterest’s DNA, so it’s no shock that it’s a top priority, especially as the platform tries harder to stand out from the competition.

In conversation with Digiday, Matt Crystal, Pinterest’s vp of performance, said that the team would have “a lot to share later this year,” though didn’t provide any specifics. However, he did suggest that these announcements will be “uniquely Pinterest and no one else can really do it in the way we can,” and will “open up a tremendous amount of opportunity for our advertisers.”

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