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Media brokers are back on top in global adland
Much chatter about the growing dominance of media in the big ad holding companies as they finish their 2024 reporting season. In reality it’s been that way for a good few years now, as the digital tide overtakes adland. Managing all that money has well and truly taken over from old-fashioned things like ideas and … The post Media brokers are back on top in global adland first appeared on More About Advertising.
Much chatter about the growing dominance of media in the big ad holding companies as they finish their 2024 reporting season. In reality it’s been that way for a good few years now, as the digital tide overtakes adland. Managing all that money has well and truly taken over from old-fashioned things like ideas and …
The post Media brokers are back on top in global adland first appeared on More About Advertising.
