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Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic
Apple News+ is a growing source of audience and revenue, according to publishers including The Atlantic, Dotdash Meredith and Newsweek.
This week’s Media Briefing looks at the role Apple News+ plays in publishers’ audience and revenue ambitions. Execs told Digiday they are seeing continued growth in engagement — and therefore revenue — on the platform, which is a welcome change from the unstable referral traffic ecosystem.
- Apple News+ is a “growing” source of audience and revenue
- The LA Times pulls AI bias meter, The Wall Street Journal reorganizes tech coverage and more
Apple News+ audiences are ‘growing’
Publishers are feeling quietly optimistic about Apple’s latest efforts to develop its news subscription product.
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